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iPads are where we go... |
Can they sustain it? Armed with these results, most "financial analysts" are bleating yes and predicting 2012 will be another stellar year. The rumours continue to swirl about new iPhone and iPad models, and with these two products alone accounting for 75% of Apple's business, one can't help but agree with the sheep.
The iPad is where it's all at and the vehicle Apple will drive hard to sustain their massive growth. Watch Apple's do as they successfully did with the iPhone — hold on to the older iPad 2 model and drop the price to $349 to create an entry level product and then introduce the faster iPad 3 as a premium option with a high-density display and Siri voice control features. Two models means twice the sales. Throw in their recent digital textbook announcement and school boards will be gobbling up the cheaper iPad 2. There's no limit here, only sky. Say goodbye to the PC — the tablet IS how it will be and Apple will innovate and market the hell out of the iPad models to ensure everyone comes around to their vision of the future. Siri voice control will play a huge part in that future and so will the iCloud sync services. And don't forget about a possible entry into the TV market. Apple is in the business of 'screens of all sizes to access your digital life' and TV is the next logical step. They've had plenty of fine tuning time with AppleTV. Whatever they come up with, it will first disrupt, then confuse, be dismissed and eventually become the industry gold standard.
Speaking of the new textbook announcement, the whole Education Event in NY felt lacking in the usual Apple flair. When first appearing on stage, Phil Schiller looked shell shocked, as though someone had just told him his dog died. It was a rocky start and throughout the presentation, the usual Apple buzz was missing.
Everyone talks about the focussed intensity and innovation that Steve Jobs brought to the company and how Apple will miss his leadership, but I say it is salesmanship, not leadership they will and already are missing. No one could SELL an idea like Steve. Not Phil Schiller or Eddy Cue. We craved whatever Steve was demonstrating. I didn't get that feeling from this presentation until long after it was over and I had a chance to play with the iBooks 2 and iTunes U apps myself. Then I got it. The good news is that Apple products still sell themselves once you get your hands on them. But, Steve's gift was to ensure you wanted to get your hands on them as soon as possible.
Salesmanship. That's what Apple will truly miss.